Logo Creation

For this project I decided that I needed a clean and modern logo to make my brand more identifiable. I knew that I wanted to integrate the speech bubble concept as I believe this connotes the "social" aspect of social media. I also wanted the logo to be angular so it appeared a bit more edgy and unique. At first I played with the idea of using a question mark and exclamation mark because I was yet to settle on a title for the project and you can see examples of this below. During the experimentation with these designs I tested different sizes of speech bubble and text, and different fonts. All fonts used were royalty free entirely, meaning I am able to use designs incorporating these fonts for personal and commercial work. 

Soon after starting the logo design, I came up with the title "SOCIAL [ME]DIA". Something I really liked about this idea is the use of the square brackets, which I think really lends itself to the design. Because of this, I decided to try using the ME part instead of the punctuation marks. Also, I realised that the punctuation marks implied the use of bad language, which obviously would not be suitable for working with children. From here I used what I have learned about speech bubble sizing from the initial idea to inform my choices. You can see this in the development images below. 

Whilst designing this logo, I decided to play with the opacity of the brackets as I felt they were too strong as they were originally, and I wanted to give the logo more depth. I think this is actually a really clever and effective element of my design work. As you can see in the process images I still had to make changes regarding the sizing of the font and the speech bubble. As a base logo I was happy weith this preliminary design, however I wanted to test different colour and background options to make it adhere to the style of the other elements of my work. You can see examples of this below.

As you can see I recoloured the logo to fit with the colour scheme of each of the presentation packages. At this point I inserted them into the in-progress presentations to ensure they were effective in practise. From here, I decided that I wanted to build a background in order to keep the logo more interesting when used independently. I chose to keep the colour scheme blue as this was a fairly neutral colour that hasn't been assigned to a year group in my work. I also took a simple photo of a keyboard and manipulated the colours so the background was more exciting. Overall I am very excited about how my logo ended up, it is currently one of my favourite designs that I have produced for this project.I am also very happy with the unusual shape and how interesting it is when fitted in to larger pieces, however when I later came to use the logo in practise I realised the colours were slightly wrong to what I intended, so I used layer masks to achieve the desired effect.